
CLIENT
SHAPE DIGITAL
Role
CREATIVE DIRECTION
SERVICES
UX/UI DESIGN, BRAND IDENTITY, DIGITAL & MARKETING
Shape Digital а growing marketing agency in Europe, focused on hospitality and the experiences behind every brand.Shape Digital needed more than a visual refresh. They needed to redefine who they were, what they stood for and where they wanted to position themselves in the market.Working closely with the team, I analysed their existing brand, communication and digital presence to identify what was working, what was missing and where the brand could go next. From there, we developed a clearer positioning and brand strategy — one built around a simple idea:Not just making things look good, but helping brands grow, connect and create experiences.


Clean & concise — communication that feels confident, not loud. Lowercase by design — keeping the brand modern, minimal and approachable. Black, grey & signature orange — a distinctive visual language that makes Shape Digital instantly recognisable. Stand out without shouting — so you know it’s us before we even tell you.


Clean & purposeful — a minimal digital experience built around clarity and ease of navigation. Designed to perform — balancing strong visuals with a clear user journey. A stronger digital presence — bringing the Shape Digital brand to life online. +35% website traffic — following the redesign.
